Stylish Entrepreneur
3 Reasons You Need a Small Business Mentor and How to Find One

You need honesty, reliability, and accountability in a successful mentoring relationship. 1. Honesty and Inspiration You need someone who is going to give you no-nonsense, honest feedback about your small business. You need someone who will be ruthless and not hold back because they are afraid to hurt your feelings. Sugar coating things will not lead to improvement, do not pick your best friend to provide honest feedback. You need someone who will be trustworthy, truthful, and will help you solve problems but not solve them for you. Honest feedback can often lead to someone challenging you and the way...
Got a Bad Review: Now What Do I Do?
Bad Product Review Bad Shop Review Low Customer Rating Product Based Business

What I Learned When Researching USP

What I believe your USP boils down to is, how is your product better than your competition at providing a solution to your target audience's main problem to solve. Your customer's needs require your attention and need to be met. When a baby cries, you feed them. When your car needs gas, you fill the tank. How do you determine how and what you will feed your baby or what type of gas you will use in your car? Cost? Quality? Both? This is when a customer looks to your USP to answer their question, "how will this product meet my needs and how is it better than another brand's?"